Category: Business & Corporate Law

Setting up a business in Italy, commercial contracts, intellectual property, and corporate legal compliance.

Can you trademark a tweet?

Safeguard your creativity with copyright By Avv. Michele Capecchi, LL.M. In my two previous articles on intellectual property (https://www.capecchilegal.com/protecting-intellectual-property/ and https://www.capecchilegal.com/who-owns-the-hashtags/), I encouraged copyrighting and trademarking. However, not everything that we post on our webpages or social media can be protected as a copyright or a trademark. You simply do not own

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Who owns the hashtags?

By Avv. Michele Capecchi, LL.M. In the March issue of The Florentine, I outlined the key means of protecting your business’s intellectual property (see the article here). Here, I discuss a specific aspect of safeguarding your business’s distinctiveness: using social media to promote your company’s services and image, in particular Twitter

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Protecting Your Intellectual Property

Taking care of what makes your business or brand unique By Avv. Michele Capecchi, LL.M. A remarkable number of promising students attend Florence’s fashion and design schools, and many of them decide to launch their business ideas in Tuscany after graduation. Whether your field is fashion, design or something else

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